Marketing Tracking

Add tracking pixels and analytics scripts to your event pages to measure conversions from ads and campaigns. This is separate from UTM Short Links, which track traffic sources via URL parameters.

Where to find it

• Location: Event dashboard → Marketing Tracking (in the sidebar under Marketing).

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How it works

Tracking code you add is injected into your event page. When visitors view or complete registration, your ad platforms (e.g. Facebook, Google) and analytics tools can attribute conversions.

flowchart LR
  subgraph you [You]
    Add[Add tracker]
  end
  subgraph visitor [Visitor]
    Page[Event page]
    Reg[Register]
  end
  subgraph platform [Your platforms]
    Pixel[Facebook Pixel]
    GA[Google Analytics]
  end
  Add --> Page
  Page --> Pixel
  Page --> GA
  Reg --> Pixel
  Reg --> GA

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Tracker types

Type	Use for
Pixel	Conversion pixels (Facebook, LinkedIn, etc.)
Script	Custom JavaScript snippets
Analytics	Google Analytics, Mixpanel, or similar

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Creating a tracker

1. Go to Marketing Tracking.
2. Click Add Tracker.
3. Enter:
   • Name (required) — e.g. "Facebook Pixel", "Google Analytics".
   • Type — Pixel, Script, or Analytics.
   • Tracking Code (required) — Paste the pixel or script from your ad platform.
4. Set Active to enable the tracker.
5. Click Create Tracker.

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Managing trackers

• Edit — Change name, type, or code.
• Enable / Disable — Toggle without deleting.
• Delete — Remove the tracker.

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UTM vs Marketing Tracking

Feature	UTM Short Links	Marketing Tracking
Purpose	Track which link/campaign drove traffic	Measure conversions on your event page
Mechanism	URL parameters	Injected pixels/scripts
Use for	Share unique links per campaign	Attribution in ad platforms

Use both together: UTM links for traffic source, tracking pixels for conversion events.

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See UTM Short Links for campaign link tracking. See Event Dashboard for the full sidebar structure.