UTM Short Links

Create short, shareable links for your event that include UTM parameters for tracking. Use them in ads, social posts, emails, or influencer campaigns to see which sources drive registrations and sales.

Where to find it

• Location: Event dashboard → UTM Tracking (in the sidebar under Marketing).

---

How it works

flowchart LR
  subgraph create [Create link]
    Form[Source + Medium + Campaign]
    Long[Long UTM URL]
    Short[qkt.me shortens]
  end
  subgraph use [Visitor flow]
    Visitor[Visitor]
    ShortLink[Short link e.g. qkt.me/abc123]
    EventPage[Event page with UTM params]
    Cart[Cart stores UTM]
    Pass[Pass stores UTM]
  end
  subgraph analytics [Analytics]
    Charts[Campaign performance charts]
  end
  Form --> Long
  Long --> Short
  Visitor --> ShortLink
  ShortLink --> EventPage
  EventPage --> Cart
  Cart --> Pass
  Pass --> Charts

Step by step

1. You create a UTM link in the event dashboard: enter source (required), medium, and campaign.
2. System builds a long URL like https://yoursite.com/events/my-event?utm_source=facebook&utm_medium=cpc&utm_campaign=summer2024.
3. URL shortener (qkt.me) turns it into a short link, e.g. https://qkt.me/xyz7k.
4. Visitor clicks the short link → redirects to the event page with UTM parameters in the URL.
5. UTM params are stored when the visitor adds to cart and kept through checkout. The pass record carries them.
6. Analytics show campaign performance: which source, medium, and campaign drove ticket sales.

---

UTM parameters

UTM (Urchin Tracking Module) parameters are standard query strings used to track traffic sources.

Parameter	Required	Description	Examples
utm_source	Yes	Where the traffic comes from	facebook, google, newsletter, influencer_xyz
utm_medium	No	Marketing medium or channel	cpc, email, social, banner
utm_campaign	No	Campaign name or identifier	summer_sale, launch_2026

Note: Full UTM standard also includes utm_term and utm_content. Quicket's short-link builder uses source, medium, and campaign. If you build URLs manually, you can add other UTM params; they will be stored and reflected in analytics when supported.

---

Creating a UTM short link

1. Go to UTM Tracking → UTM Codes tab.
2. Click Create UTM Link.
3. Fill in:
   • Source (required) — e.g. facebook, instagram, partner_blog.
   • Medium (optional) — e.g. cpc, social, email.
   • Campaign (optional) — e.g. spring_promo, vip_launch.
4. Click Create.
5. Copy the short link or full URL and use it in your marketing.

Example

Field	Value
Source	facebook
Medium	cpc
Campaign	summer_ads

Long URL:

https://yoursite.com/events/summer-fest?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_ads

Short link: https://qkt.me/abc123 (example)

---

URL shortener (qkt.me)

Quicket uses qkt.me as the URL shortener for UTM links.

• What it does: Takes your long event URL (with UTM params) and returns a short link.
• Redirect: When someone visits the short link, qkt.me redirects them to the full event URL.
• Event-scoped: Links are tied to your event so you can list and manage them per event.

You do not interact with qkt.me directly; the dashboard talks to Quicket's API, which calls qkt.me on your behalf.

---

Campaign performance

After tickets are sold, Campaign performance on the UTM Tracking page shows:

• Top UTM sources — e.g. facebook, google, newsletter.
• Top UTM mediums — e.g. cpc, email, social.
• Top UTM campaigns — e.g. summer_sale, launch_2026.

Data comes from the cart at purchase. When a visitor arrives with UTM params (from a short link or any URL), those params are stored on the cart and then on the pass.

---

Best practices

• Source: Be consistent — use lowercase, no spaces (e.g. facebook, not Facebook).
• Campaign: Use a clear name per campaign so you can compare performance (e.g. black_friday_2024).
• Unique links per channel: Create one link per ad set, email, or influencer for finer tracking.

---

For the event dashboard structure and sidebar sections, see Event Dashboard.