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Coupons & Combo Tickets

Offer discounts with coupons and bundle multiple ticket types with combo tickets.

Coupons vs combo tickets​

flowchart TB
  subgraph coupons [Coupons]
    Code[Discount code]
    Apply[Apply at checkout]
    Discount[Reduced price]
  end
  subgraph combos [Combo tickets]
    Bundle[Bundle of categories]
    OnePrice[One price or package]
    Sell[Sell as single option]
  end
  Code --> Apply --> Discount
  Bundle --> OnePrice --> Sell

Coupons​

  • Where: Event dashboard → Coupons.
  • What: Create discount codes that attendees enter at checkout. You set the discount (percentage or fixed amount), optional validity dates, and usage limits (e.g. one use per customer or total uses).
  • How: Add a new coupon, set the code (e.g. EARLY20), the discount type and value, and any restrictions. Share the code with your audience (e.g. email, social). Attendees enter it when registering to get the discount.
  • Use it for: Early bird pricing, partner or influencer codes, last-minute promotions, or group discounts.

Image placeholder: Coupons page with list of coupons (code, discount, uses, validity) and Add coupon button. Add screenshot when ready.

Image placeholder: Add or edit coupon form: code, discount type (percentage/fixed), value, validity dates, usage limit. Add screenshot when ready.

Combo tickets​

  • Where: Event dashboard → Combo Tickets.
  • What: A combo is a bundle of two or more ticket categories (or products) sold together at a single price or with a bundled discount. For example, "General Admission + T-shirt" or "VIP + Meet & Greet."
  • How: Create a combo and select which categories (and optionally addons) are included. Set the combo price or discount. The combo appears as an option on the event page alongside individual categories.
  • Use it for: Upselling, packages, or simplifying the choice for attendees (e.g. one "Full experience" combo instead of several separate add-ons).

Image placeholder: Combo Tickets page with list of combos (name, included items, price). Add screenshot when ready.

Image placeholder: Create combo form: name, select categories/addons, set price. Add screenshot when ready.

UTM and marketing tracking​

  • UTM Tracking (in Marketing & Sales): Add UTM parameters to your event or registration links so you can see in analytics which campaigns (e.g. email, Facebook) drove signups.
  • Marketing Tracking: Configure marketing trackers and links to attribute traffic and conversions to specific campaigns or partners.

Image placeholder: UTM Tracking or Marketing Tracking page with example link or tracker list. Add screenshot when ready.

For event-level settings (e.g. registration, fees), see Setup & Settings. For add-on products sold separately or with tickets, see Addons.